Sponsors

The Theakston Old Peculier Crime Writing Festival and Theakston Old Peculier Crime Novel Of The Year Award are produced and curated by the arts charity Harrogate International Festivals. We are proud to partner with the following organisations to bring the Theakston Old Peculier Crime Novel Of The Year Award to life in 2020:

Sponsors

The Theakston Old Peculier Crime Writing Festival and Theakston Old Peculier Crime Novel Of The Year Award are produced and curated by the arts charity Harrogate International Festivals. We are proud to partner with the following organisations to bring the Theakston Old Peculier Crime Novel Of The Year Award to life in 2020:

Theakston

Theakstons of Masham is probably most famous for its beer Old Peculier. A unique beer with a worldwide reputation, Old Peculier is in a class of its own, there is no other beer like it and therefore in presenting the beer as a brand to consumers it is always deliberately positioned in a way to reflect its unique status. The association with the world’s greatest Crime Festival is a perfect example of this.

 

“When the sponsorship of the Festival was first proposed, a small conundrum was presented. In what way can we further associate drinking Old Peculier with reading a crime novel. This was tackled in the way that only these things can be done – with a glass of Old Peculier whilst in contemplatory mood with a little time on one’s hands.

 

The striking initial taste sensation soon developed into something magnificent as the full flavour of the beer opened out in all its glory with rich warming fruity full bodied resonance before mellowing into a deeply satisfying finish. That was the Eureka moment! The perfect Crime novel does not have the ‘whodunit’ on page one. After a gripping opening scene the reader is drawn into the story with all its facets, experiencing, the characters, the plotting, the scenes and only at the end of the book, when the conclusion has been reached, the reader will then experience the satisfaction of the mystery solved.  The parallels between drinking Old Peculier and good crime novel became immediately obvious!” Simon Theakston

 

Theakston Old Peculier has been the title sponsor of the Crime Writing Festival and the Crime Novel of the Year Award almost from day one. The status of the Festival in the world of publishing grows in stature year after year, greatly enhanced by the Theakston Old Peculier Crime Novel of the Year Award, the most wanted accolade in crime fiction.

Theakston

Theakstons of Masham is probably most famous for its beer Old Peculier. A unique beer with a worldwide reputation, Old Peculier is in a class of its own, there is no other beer like it and therefore in presenting the beer as a brand to consumers it is always deliberately positioned in a way to reflect its unique status. The association with the world’s greatest Crime Festival is a perfect example of this.

"The parallels between drinking Old Peculier and good crime novel became immediately obvious!”

- Simon Theakston

Theakstons of Masham is probably most famous for its beer Old Peculier. A unique beer with a worldwide reputation, Old Peculier is in a class of its own, there is no other beer like it and therefore in presenting the beer as a brand to consumers it is always deliberately positioned in a way to reflect its unique status. The association with the world’s greatest Crime Festival is a perfect example of this.

 

“When the sponsorship of the Festival was first proposed, a small conundrum was presented. In what way can we further associate drinking Old Peculier with reading a crime novel. This was tackled in the way that only these things can be done – with a glass of Old Peculier whilst in contemplatory mood with a little time on one’s hands.

 

 

The striking initial taste sensation soon developed into something magnificent as the full flavour of the beer opened out in all its glory with rich warming fruity full bodied resonance before mellowing into a deeply satisfying finish. That was the Eureka moment! The perfect Crime novel does not have the ‘whodunit’ on page one. After a gripping opening scene the reader is drawn into the story with all its facets, experiencing, the characters, the plotting, the scenes and only at the end of the book, when the conclusion has been reached, the reader will then experience the satisfaction of the mystery solved.  The parallels between drinking Old Peculier and good crime novel became immediately obvious!” Simon Theakston

 

 

Theakston Old Peculier has been the title sponsor of the Crime Writing Festival and the Crime Novel of the Year Award almost from day one. The status of the Festival in the world of publishing grows in stature year after year, greatly enhanced by the Theakston Old Peculier Crime Novel of the Year Award, the most wanted accolade in crime fiction.

"The parallels between drinking Old Peculier and good crime novel became immediately obvious!”

- Simon Theakston

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